UX & Product Design

UX & Product Design

Turn complex tasks into clear, useful experiences.

Discuss your product design

Start with the people and the task

A useful interface helps people understand where they are, what they can do, and what happens next. KBD works with teams to clarify requirements and design experiences around the tasks users need to complete.

We can help shape a new product, improve a difficult workflow, or bring consistency to an application that has grown over time. Design stays connected to the content, technology, and operational constraints behind the experience.

Where we can help

Discovery and workflow mapping

Bring together user needs, stakeholder input, and existing product knowledge. Identify confusing steps, missing information, and opportunities to simplify a journey.

Information architecture

Organize navigation, page structure, and content so people can find what they need. Define labels and relationships that make sense to the intended audience.

Wireframes and prototypes

Explore layouts and interactions before committing to a build. Use prototypes to review assumptions and gather feedback on important tasks.

Interface and component design

Design screens, states, and reusable patterns that bring consistency to the product and give developers a clear basis for implementation.

Forms and complex interactions

Work through labels, instructions, validation, permissions, and error recovery. Make the next step clear throughout multi-step processes.

Design review and implementation support

Review the built experience alongside developers. Consider keyboard access, responsive behaviour, content changes, and the details that affect everyday use.

How we work together

  1. Understand the experience

    Review audiences, goals, existing journeys, and constraints. Agree on the problems to address and the decisions design needs to support.

  2. Explore and refine

    Map flows and create wireframes or prototypes. Review them with your team and gather user feedback where the engagement includes it.

  3. Deliver and review

    Provide the agreed designs, component guidance, and interaction details. Support implementation and review the important journeys in working software.

Design that can be built and maintained

The deliverables depend on the task: a clearer journey, a tested prototype, a set of interface designs, or guidance for shared components. We define what your team needs to make decisions and move into development.

Relevant experience

KBD’s contribution to Health Product Shortages Canada included usability and accessibility improvements alongside reporting and administrative workflows. Our Canada’s Food Guide work included responsive interfaces and bilingual content management.

Improving an existing interface?

We can begin with a focused review of the journeys that cause confusion or generate support requests. The result can be a prioritized set of changes, a prototype of a revised workflow, or a plan for broader design work.

Your next step

Which task should be easier?

Tell us about your users, the product, and where the current experience gets in their way.

Start a conversation

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